US smartphones record 48% of $9 billion online sales on Black Friday

Robert Besser
28 Nov 2022, 05:30 GMT+10

Just-released sales results show U.S. consumers spent a record $9.12 billion in online purchases during this Black Friday sales holiday.
Data from Adobe reported that 48 percent of all digital shopping on Black Friday was attributed to purchases using smartphones.
Observers note that consumers were clearly lured to online purchases by steep discounts on many ranges of products.

NEW YORK CITY, New York: Just-released sales results show U.S. consumers spent a record $9.12 billion in online purchases during this Black Friday sales holiday.

Observers note that consumers were clearly lured to online purchases by steep discounts on many ranges of products.

Online consumer spending increased 2.3 percent on Black Friday, according to Adobe Inc's data and insights arm Adobe Analytics.

Adobe attributed this increase to consumers waiting to make purchases on Black Friday, even though sales began as early as October.

Adobe had earlier forecast Black Friday sales to rise only 1 percent.

Industry observers had anticipated that in-store shopping would be heavy on Black Friday after consumers had been locked down for the past two Thanksgiving holidays.

However, Black Friday morning saw fewer in-store shoppers than usual, with rain throughout the United States possibly contributing to the slowdown.

Of note, Americans set a new record for purchases using smartphones on Black Friday.

Data from Adobe reported that 48 percent of all digital shopping on Black Friday was attributed to purchases using smartphones.

Watch latest videos

News RELEASES

Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Jamaican Times.

More Information

27 ℃

Fair in Kingston

Business

Section

Tech stocks lead U.S. markets rally, Nasdaq Composite climbs 191 points

NEW YORK, New York - A slowing of wages growth in the fourth quarter, as reported by the Labor Department, ...

Profits down 9% at American Express due to late customer payments

NEW YORK CITY, New York: As it sets aside more funds to cover potentially bad loans, American Express announced that ...

UK airline Flybe goes out of business, cancels all flights

LONDON, England: Flybe, a British regional airline, abruptly closed operations on January 28. The airline offered flight to Belfast, Birmingham ...

Mobileye forecasts higher revenue in 2023

JERUSALEM, Israel: As demand for its driver-assistance technology rises among vehicle-makers, Mobileye Global is forecasting revenues for the 2023 fiscal ...